THE $2.4B MISTAKE: WHY LOCAL ENGAGEMENT SHOULD BE YOUR TOP PRIORITY
Are you ghosting your customers? New research from SOCi reveals that many brands are missing out on opportunities to engage with local audiences. For instance, did you know that:
The typical U.S. brand is invisible in two out of three local searches, despite the fact that 9 out of 10 consumers rely on search to fulfill their needs?
92% of customer questions posted on Google profiles go unanswered, including simple inquiries like "Are you open late on Christmas Eve?" or "Do you sell golf equipment?"
Brands generate only three engagements (reactions, comments, shares) per post on social media platforms like Facebook.
A whopping 54% of reviews received on Google remain unanswered, which can harm a brand's reputation and sales.
These missed opportunities add up. According to our calculations, the average U.S. retail brand loses about $30 million in revenue each year by failing to engage with local audiences. Across the entire retail sector, this equates to a staggering $2.4 billion in potential revenue left on the table.
But there's good news too. Brands that excel at localized marketing grow their revenue by twice the rate of the average business.
That's where SOCi's Local Visibility Index (LVI) comes in. Our LVI report is a comprehensive resource that provides performance benchmarks for multi-location brands in 39 industries across search, reputation, and social media. You can download our whitepaper, explore the LVI data using our new Local Visibility Dashboard, and even request a personalized audit to see how your brand stacks up against the competition.
Don't miss out on your chance to engage with your local audience and increase your revenue. Download our whitepaper and take the first step towards localized marketing success.
$2.4 Billion
Potential Revenue Left Behind
LEARN ABOUT THE HIGH COST OF INVISIBILITY
Download our whitepaper, “The High Cost of Invisibility for Multi-Location Enterprises,” and learn:
• How brands are ghosting local consumers on digital platforms
• The opportunity cost of failing to engage with consumers in local markets
• How Local Visibility Index benchmarks define success for local engagement
• The top strategies brands can use to improve search, reputation, and social performance
EXPLORE THE LOCAL VISIBILITY INDEX
We’re proud to announce the launch of our new Local Visibility Dashboard, which lets you explore the benchmark data in the Local Visibility Index, covering performance metrics in search, reputation, and social across 39 industries. Find out how your industry is performing in local markets, then request an audit to see how your brand measures up!
